Master of Business Administration with Marketing Certificate Online

Build expertise in contemporary marketing strategies, new and established media platforms, and cutting-edge tools to influence targeted consumer groups in today’s dynamic, global marketplace.

Apply by: 8/1/25

Start class: 8/22/25

Apply Now

Home / Degrees / Business / MBA / Master of Business Administration with Marketing Certificate

Program Overview

Develop career-building credentials with a Marketing MBA

Total Tuition $15,720*

Duration As few as 12 months

Credit Hours 30

Become savvy with the latest marketing theories and practices, including digital and social media, in the affordable, AACSB-accredited Master of Business Administration with Marketing Certificate online program from UIS. Learn to drive sales and engagement by strategically deploying diverse marketing tools and platforms.

Strengthen your leadership skills and core business knowledge in accelerated, 100 percent online courses. Online master’s in marketing instructors have real-world marketing experience and help you gain a deep understanding of data-based product, promotion and pricing strategies, and the development and implementation of multichannel campaigns. In this robust MBA program, you will explore how to optimize social media, paid search, SEO, digital advertising, email and more to attract key target markets.

Graduates of the online MBA in Marketing will:

Demonstrate proven managerial and leadership strategies, utilizing a cross-functional approach to make data-based decisions and resolve issues
Understand how core business functions, such as accounting, finance, information systems, marketing and operations, support and advance the organization
Approach digital marketing from both a managerial and implementation perspective
Develop strategies and leverage an effective marketing mix to achieve corporate objectives
Utilize digital marketing theories and tools to develop cutting-edge marketing
Extract, analyze, interpret and apply relevant data to inform marketing decisions

Demonstrate proven managerial and leadership strategies, utilizing a cross-functional approach to make data-based decisions and resolve issues
Understand how core business functions, such as accounting, finance, information systems, marketing and operations, support and advance the organization
Approach digital marketing from both a managerial and implementation perspective
Develop strategies and leverage an effective marketing mix to achieve corporate objectives
Utilize digital marketing theories and tools to develop cutting-edge marketing
Extract, analyze, interpret and apply relevant data to inform marketing decisions

Career Opportunities:

Marketing Manager
Sales Manager
Social Media Manager
Market Research Analyst
Digital Manager

Marketing Manager
Sales Manager
Social Media Manager
Market Research Analyst
Digital Manager

Accreditation

The College of Business and Management at the University of Illinois Springfield is accredited by AACSB International (AACSB). Fewer than 6% of business schools worldwide have earned this symbol of the highest standard in management education.

Note: Students in the online MBA are not eligible to participate in the GA programs or to use University of Illinois Employee/Child of Employee Tuition Waivers.

Also available:

UIS offers a variety of specialized MBA programs. Check out all of our online MBA concentrations.

Total Tuition $15,720*

Duration As few as 12 months

Credit Hours 30

Accreditation

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Need More Information?

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Tuition

Affordable tuition helps you invest in your future

Earn a world-class education for less than you’d expect. Our pay-by-the-course tuition fits easily into your budget.

Program	Per Credit Hour	Per Course	Per Program
MBA Marketing	$524	$1,572	$15,720*

Important payment information for your UIS online program:

If you are enrolling in our online Graduate Accelerated Programs (GAP) through the College of Business and Management, be aware that their tuition deadlines are different from general University tuition deadlines. For GAP, tuition is due to be paid in full the day before classes begin each term. If payment is not received before the first day of classes, you will be administratively withdrawn from the program.

Because the online program that you have applied and been admitted to is based on an 8-week period, while the University customarily addresses programs offered in a 16-week period, you may receive conflicting information from the University of Illinois System Bursar Office. The payment and due dates sent by the bursar office do not apply to your 8-week online courses. If you have questions, please contact your program advisor.

*Total cost is estimated at $1,572 per course based on a semester fee schedule. Please note that students in the online MBA are not eligible to participate in the GA programs or use University of Illinois Employee/Child of Employee Tuition Waivers.

Tuition breakdown:

Total Tuition $15,720

Per Credit Hour $524

Program	Per Credit Hour	Per Course	Per Program
MBA Marketing	$524	$1,572	$15,720

*Total cost is estimated at $1,572 per course based on a semester fee schedule. Please note that students in the online MBA are not eligible to participate in the GPSI/GA programs or use University of Illinois Employee/Child of Employee Tuition Waivers.

Full estimated cost of attendance is listed here: https://www.uis.edu/financial-aid/cost-attendance

Tuition breakdown:

Total Tuition $15,720*

Per Credit Hour $524

Calendar

We’re ready for you! Check out our next start date

Designed for working professionals, UIS Online programs feature multiple start dates per year, so you can begin at the time that best fits your schedule and complete your degree quickly.

Now enrolling:

Next Apply Date 8/1/25

Next Class Start Date 8/22/25

View full calendar +

Now enrolling:

Next Apply Date 8/1/25

Next Class Start Date 8/22/25

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Apply Now

Admissions

See what you need to apply to the master’s in marketing program

We’ve streamlined our admission process for the MBA in Marketing online program to save you time and effort. Just follow these simple steps to apply.

Admission Requirements:

Bachelor’s degree from a regionally accredited college or university
No GMAT required
All official transcripts

Applicants to the UIS Online MBA Marketing must meet at least one of the following combinations for admission.

Master’s degree or higher from a regionally accredited college or university
Bachelor's degree in business from a regionally accredited college or university with a 2.5 GPA or higher
Bachelor's degree with a non-business major from a regionally accredited college or university with a 2.5 GPA or higher and completion of gateway prerequisite courses BUS 501 Business Perspectives and ACC 505 Fundamentals of Business Decisions Making

Note: Students in the online MBA are not eligible to participate in the GA programs or to use University of Illinois Employee/Child of Employee Tuition Waivers.

Courses

Take courses that will give you insight into marketing strategies with your online MBA program

For the online MBA Marketing program, you must complete 10 courses totaling 30 credit hours, including 21 credit hours of core courses and nine credit hours of electives.

Expand All

Core Courses

ACC 509: Management Accounting

Duration: 8 Weeks weeks

Credit Hours: 3

Study of planning and internal management decision making and the use of accounting systems for control.

BUS 512: Marketing Management

Duration: 8 Weeks weeks

Credit Hours: 3

Study of the conceptual foundations and practices of contemporary marketing as well as the planning, implementation, and control of the marketing function. Topics include situation analysis; marketing objectives; target market selection; and product, promotion, pricing, and physical distribution decisions.

BUS 522: Production and Operations Management

Duration: 8 Weeks weeks

Credit Hours: 3

Operations management concerns the production and delivery of goods and services. This course focuses on those business processes, procedures and strategies used to transform various inputs into finished goods and services. Focus is on both understanding how the provision of goods is organized and managed and recognizing potential areas of improvement in the management or production of goods and services. Also of major study will be how operations management interfaces with other functional areas and the various issues and problems that traditionally arise in the field of operations management, including those related to technology, globalization, and ethics. Students who have not completed Managerial and Finance Accounting, Microeconomics and/0r Macroeconomics will be placed in ACC 505.

MIS 525: Information Technology Management

Duration: 8 Weeks weeks

Credit Hours: 3

This course will cultivate familiarity with a broad range of managerial as well as technical issues, technologies, and terminologies such as information systems high-level architecture and life cycle, information flow within organization, managerial decision making tools, data quality control and assurance, ethical and legal aspects of IS, and successful implementation of IS projects.

BUS 541: Organizational Behavior

Duration: 8 Weeks weeks

Credit Hours: 3

Examination of impacts of individuals, groups, and structural attributes on behavior within organizations.

BUS 583: Business Strategy

Duration: 8 Weeks weeks

Credit Hours: 3

This course emphasizes the formulation of organizational missions and the implementation of policies and strategies to assure their achievement. This course focuses on the oversight of entire operations in light of stakeholder expectations and legal and ethical considerations. Capstone Course

BUS 513: Digital Marketing

Duration: 8 Weeks weeks

Credit Hours: 3

This course will cover key concepts of digital, how it has changed customer behavior and the implications for the business. Further, it will help students understand how to devise, implement and measure digital campaigns that engage and convert to a positive return on investment. The course will further focus on the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.

Gateway Courses

BUS 501: Business Perspectives

Duration: 8 Weeks weeks

Credit Hours: 3

This is the gateway course to the MBA curriculum that introduces the core concepts in functional areas of management, marketing, finance and operations with an emphasis on application to business situations. Concepts are integrated through case analyses to pursue in-depth study of functional area topics throughout the graduate business curriculum. Other topics include ethical issues and the roles of globalization, diversity, technology, entrepreneurship, and innovation in business. *Only needed if you have a non-business UG degree.

ACC 505: Foundations of Business Decision Making

Duration: 8 Weeks weeks

Credit Hours: 4

Discusses relevant elements of statistics, microeconomics, and accounting as they apply to administrative justification of decisions. Topics include data description, probability, sampling, supply and demand, and fundamentals of financial and managerial accounting such as financial statements and profitability analysis.

Electives

Students must complete one of the following

BUS 539: Leadership and Consumer Insights

Duration: 8 Weeks weeks

Credit Hours: 3

Introduction to leadership styles, delegation, decision-making, communication, and subordinate development. Learning to measure and create customer value based on the dynamic changes in customers' needs and the social, economic, legal, and technological environment that surrounds them. Course Information: Restricted to Graduate students only.

BUS 520: Topics in Marketing

Duration: 8 Weeks weeks

Credit Hours: 3

Advanced study in specific topics, to be announced when offered. Course Information: May be repeated if topics vary.

MIS 523: Fundamentals of Business Analytics

Duration: 8 Weeks weeks

Credit Hours: 3

This course provides a foundation for a variety of business intelligence and analytics topics. Topics include descriptive analytics, predictive analytics, prescriptive analytics, big data analytics, and emerging technologies in this area. The course equips students with fundamental concepts and techniques of business intelligence, analytics and decision support. Course Information: Prerequisites: BUS 322 or equivalent and MIS 513 or equivalent. MIS 513 may be taken concurrently with this course. Access to the Internet is required.

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Term	Start Date	App Deadline	Document Deadline	Registration Deadline	Tuition Deadline	Class End Date	Term Length
Fall 2025-1st Half	8/22/25	8/1/25	8/11/25	8/17/25	8/21/25	10/18/25	8 weeks
Fall 2025-2nd Half	10/20/25	9/29/25	10/7/25	10/15/25	10/19/25	12/13/25	8 weeks