Graduate Certificate in Marketing Online

Add standout credentials to your resume with the in-demand digital and social media marketing expertise you will gain in this fast-paced certificate program.

Apply by: 8/1/25

Start class: 8/22/25

Apply Now

Home / Degrees / Business / Graduate Certificates / Graduate Certificate in Marketing

Program Overview

Gain key skills quickly with your online Marketing Certificate

Total Tuition $4,293*

Duration As few as 6 months

Credit Hours 9

Stay current with the latest marketing strategies and best practices. The AACSB-accredited Graduate Certificate in Marketing online program is a convenient way to gain valuable insights quickly, whether you are in a marketing role or seek a deeper understanding of how to drive sales and engagement.

Online graduate certificate in marketing courses are accessible 24/7 and taught by instructors with real-world experience. Gain familiarity with target market analysis; data-based product, promotion and pricing strategies; and the development and implementation of effective multichannel marketing campaigns. Learn how to leverage social media, paid search, SEO, digital advertising, email and more. All credit hours are transferable to the UIS MBA marketing certificate online program.

Career Opportunities:

Sales Manager
Social Media Manager
Market Research Analyst
Digital Manager

Sales Manager
Social Media Manager
Market Research Analyst
Digital Manager

Accreditation

The College of Business and Management at the University of Illinois Springfield is accredited by AACSB International (AACSB). Fewer than 6% of business schools worldwide have earned this symbol of the highest standard in management education.

Also available:

UIS offers a variety of graduate certificate programs. Check out all of our online graduate certificates.

Total Tuition $4,293*

Duration As few as 6 months

Credit Hours 9

Accreditation

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Tuition

Pay-by-the-course tuition keeps your budget intact

Earn a world-class education for less than you’d expect. Our pay-by-the-course tuition fits easily into your budget.

Program	Per Credit Hour	Per Course	Per Program
Marketing Cert	$477	$1,431	$4,293*

Important payment information for your UIS online program:

If you are enrolling in our online Graduate Accelerated Programs (GAP) through the College of Business and Management, be aware that their tuition deadlines are different from general University tuition deadlines. For GAP, tuition is due to be paid in full the day before classes begin each term. If payment is not received before the first day of classes, you will be administratively withdrawn from the program.

Because the online program that you have applied and been admitted to is based on an 8-week period, while the University customarily addresses programs offered in a 16-week period, you may receive conflicting information from the University of Illinois System Bursar Office. The payment and due dates sent by the bursar office do not apply to your 8-week online courses. If you have questions, please contact your program advisor.

*Total cost is estimated at $1,431 per course based on a semester fee schedule.

Tuition breakdown:

Total Tuition $4,293

Per Credit Hour $477

Program	Per Credit Hour	Per Course	Per Program
Marketing Cert	$477	$1,431	$4,293

*Total cost is estimated at $1,431 per course based on a semester fee schedule.

Full estimated cost of attendance is listed here: https://www.uis.edu/financial-aid/cost-attendance

Tuition breakdown:

Total Tuition $4,293*

Per Credit Hour $477

Calendar

Mark your calendar for the next start date

Designed for working professionals, UIS Online programs feature multiple start dates per year, so you can begin at the time that best fits your schedule and complete your certificate quickly.

Now enrolling:

Next Apply Date 8/1/25

Next Class Start Date 8/22/25

View full calendar +

Now enrolling:

Next Apply Date 8/1/25

Next Class Start Date 8/22/25

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Apply Now

Admissions

Gather these materials to apply to the online marketing certificate program

We’ve streamlined our admission process for the Marketing Certificate online program to save you time and effort. Just follow these simple steps to apply.

Admission Requirements:

Bachelor’s degree from a regionally accredited college or university
No GMAT required
All official transcripts

Applicants to the UIS Online Marketing Certificate must submit the following for admission.

Bachelor's degree from a regionally accredited college or university
All official transcripts

Courses

Preview the curriculum for the grad cert marketing program

For the online Marketing Certificate, you must complete three courses totaling nine credit hours and pass an exit exam.

Expand All

Required Courses

BUS 513: Digital Marketing

Duration: 8 Weeks weeks

Credit Hours: 3

This course will cover key concepts of digital, how it has changed customer behavior and the implications for the business. Further, it will help students understand how to devise, implement and measure digital campaigns that engage and convert to a positive return on investment. The course will further focus on the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.

BUS 512: Marketing Management

Duration: 8 Weeks weeks

Credit Hours: 3

Study of the conceptual foundations and practices of contemporary marketing as well as the planning, implementation, and control of the marketing function. Topics include situation analysis; marketing objectives; target market selection; and product, promotion, pricing, and physical distribution decisions.

Electives

Students must select one of the three electives

BUS 520: Topics in Marketing

Duration: 8 Weeks weeks

Credit Hours: 3

Advanced study in specific topics, to be announced when offered. Course Information: May be repeated if topics vary.

MIS 523: Fundamentals of Business Analytics

Duration: 8 Weeks weeks

Credit Hours: 3

This course provides a foundation for a variety of business intelligence and analytics topics. Topics include descriptive analytics, predictive analytics, prescriptive analytics, big data analytics, and emerging technologies in this area. The course equips students with fundamental concepts and techniques of business intelligence, analytics and decision support. Course Information: Prerequisites: BUS 322 or equivalent and MIS 513 or equivalent. MIS 513 may be taken concurrently with this course. Access to the Internet is required.

BUS 539: Leadership and Consumer Insights

Duration: 8 Weeks weeks

Credit Hours: 3

Introduction to leadership styles, delegation, decision-making, communication, and subordinate development. Learning to measure and create customer value based on the dynamic changes in customers' needs and the social, economic, legal, and technological environment that surrounds them. Course Information: Restricted to Graduate students only.

Ranked #7 among the “Top Public Universities in the Midwest” by U.S. News & World Report (2025)

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Term	Start Date	App Deadline	Document Deadline	Registration Deadline	Tuition Deadline	Class End Date	Term Length
Fall 2025-1st Half	8/22/25	8/1/25	8/11/25	8/17/25	8/21/25	10/18/25	8 weeks
Fall 2025-2nd Half	10/20/25	9/29/25	10/7/25	10/15/25	10/19/25	12/13/25	8 weeks